I’m a senior graphic designer with more than 20 years of experience trusted with complex, high-visibility work, whether the complexity comes from the sheer size of a project or from the number of pieces. Since 2015 I’ve designed for AdventHealth, one of the nation’s largest nonprofit health systems, including a branded publication template localized for 48 hospitals, the CEO’s strategic plan, and campaigns carried across print and digital, from pop-up banners and trailer wraps to web ads and digital screens. Clients and project managers trust me because I do what I say, communicate early and honestly, and hold every project to a high standard: disciplined brand stewardship and precise execution, so every deliverable looks like it belongs.

A visual communicator, not a decorator — design that works, from a designer you can trust.

Portfolio

AdventHealth Leadership Institute Course Guides

Stack of three AdventHealth Leadership Institute participant guide covers
Leading for the First Time Key Takeaways cover and spread
Leading for the First Time Key Takeaways cover and spread
Coaching Skills for Nurse Leaders cover and spread
Coaching Skills for Nurse Leaders Participant Guide cover and spread
Leading for the First Time Participant Guide cover and spread
Leading for the First Time Participant Guide cover and spread

AdventHealth Community Health Needs Assessments

AdventHealth 2025 Community Health Needs Assessment covers for multiple hospitals
CHNA table of contents and letter from leadership spread
CHNA community overview spread with demographic charts and an education chart
CHNA process, methods and findings section opener spread
CHNA priorities selection and next steps spread
UChicago Medicine AdventHealth Bolingbrook Community Health Needs Assessment cover and introduction spread
UChicago Medicine AdventHealth co-branded CHNA

Kentucky Baptist Convention Event Campaigns

Comeback Churches Seminar brochure mailer, open and folded
Comeback Churches Seminar brochure mailer
Contagious Churches & Leaders conference brochure mailer, open and folded
Contagious Churches & Leaders Conference brochure mailer
Essential Church Seminar brochure mailer, open and folded
Essential Church Seminar brochure mailer

Leadership Skills Workshops Course Catalog

Course catalog front cover and Leadership Institute introduction spread
Courses for All Team Members section opener and Creating Connections Through Conversations course page
Trust & Inspire course page and Courses for Leaders, Managers and Above section opener
Change and Communispond Executive Presentation Skills course pages
Final course page, Leadership Institute Resources page and back cover

West Lakes Early Learning Center Logo

West Lakes Early Learning Center primary logo
Primary logo
Community volunteers gathered around a large West Lakes Early Learning Center logo standee
Logo standee at a community volunteer event
West Lakes Early Learning Center logo co-branded with AdventHealth for Children, with tagline
Co-branded lockup with tagline
One-color blue logo
One-color white logo
One-color blue and white versions

Florida 511 Public Education Campaign

Bilingual Florida 511 backlit bus shelter display
Backlit bus shelter display
Florida 511 backlit mall directory kiosk display in a JCDecaux kiosk
Backlit mall directory kiosk, installed on donated JCDecaux space
Florida 511 bus placard co-branded for StarMetro in Tallahassee
Bus placard, localized for StarMetro
Florida 511 sticker on a gas station fuel pump
Fuel pump sticker in place
Close-up of the Florida 511 fuel pump sticker beside the nozzle
Fuel pump sticker, close-up

About Me

I’m Cameo Ray Eelman, a senior graphic designer in the Orlando area. My first layouts were high school yearbook pages, drawn out by hand on paper until my junior year, when our staff made the move to computers. I’ve been adapting to new tools ever since. I’m now exploring how AI tools can support the design process, making it more efficient, while keeping the judgment and craft in human hands.

I began freelancing during my senior year of college and have designed professionally since graduating in 2003, first on staff at Vision Marketing, Liberty University Online and Global-5 Communications. For more than a decade I’ve freelanced through Cameo Ray Design, working as a senior designer within AdventHealth’s in-house creative agency.

I’m drawn to design that has a job to do: clearly communicating what it needs to, carrying a brand or look consistently across dozens of pieces, or holding a complex project together through round after round of revisions. The people I work with trust me to get it there, because I do what I say and I communicate early and honestly. I’m the designer who makes sure the tenth version is as right as the first.

How I Show Up

creativity

Creativity is essential to being a good designer, but it isn’t only about creating something new. When a project resembles dozens I’ve done before, a key creative skill is knowing where to hold the line to protect the brand and where a fresh visual solution will keep it from growing stale. The goal is never novelty for its own sake; it’s the right solution for the audience.

hard work

People trust me with their brands and their most complex projects because I’ve earned it: I do what I say, I meet every deadline, and I hold myself to a high standard on every project. That shows up as efficiency and meticulous production: clean, well-built files, consistent styles across complex projects, and every change tracked and applied accurately, round after round. I don’t just apply changes; I consider what each one communicates, and I speak up when something works against the goal of the piece.

communication

Good design communicates well, and that starts with good conversations. I value everyone I work with, from the production artist to the CEO, and what each of them brings to the project. So I ask clarifying questions early, communicate proactively when something’s off track, and keep everyone informed along the way. That trust means fewer surprises and the best possible finished piece. I take direction without ego, and if I push back, it’s never about my agenda; it’s about making sure the piece achieves what they need it to.

problem solving

Design is finding the right visual solution to a communication challenge. Like assembling a jigsaw puzzle, that means keeping my eye on every detail without losing sight of the bigger picture. Every piece fits into something larger, whether it’s a brand, a campaign, or an audience’s path through a document, and I make sure each detail serves the whole, until every piece is exactly where it belongs.

Experience at a Glance

  • Cameo Ray Design — freelance senior graphic designer since 2002
  • AdventHealth — 300+ projects since 2015 across multiple regional divisions and, in recent years, its corporate division
  • Kentucky Baptist Convention — statewide event campaigns, 2007–2019
  • Earlier roles — Senior Graphic Designer, Global-5 Communications; Supervisor of Media Design, Liberty University Online; Vision Marketing
  • Tools — Adobe InDesign, Illustrator and Photoshop; Microsoft PowerPoint, Word and Excel
  • Education — B.S. in Communication, Graphic Design concentration, Liberty University, summa cum laude

Contact

I’m currently open to full-time senior graphic designer roles, remote or in the Orlando area, and I also welcome freelance projects. If you’d like to talk about a position or a project, or would like a copy of my full resume, send me a note and I’ll get back to you.

You can also find me on LinkedIn.

EB2 Launchpad Logo

EB2 Launchpad primary vertical logo
Primary logo, vertical
EB2 Launchpad primary horizontal logo
Primary logo, horizontal
EB2 Launchpad alternate logo over sky blue
EB2 Launchpad alternate logo over navy
Alternate versions over sky blue and navy
EB2 Launchpad logo mark embroidered on a navy and sky blue cap
Logo mark on a cap mockup
EB2 Launchpad brand patterns in navy and sky blue, built from the logo’s arrow shape
Brand patterns

AdventHealth Sponsored School Planners

2021 to 2022 school planner covers for Sun Blaze Elementary School and NorthLake Park Community School
Covers personalized for each sponsored school
Planner inside back cover with an East Orlando care network map, and back cover with a whole-person health ad
Inside back cover and back cover

LU Online Viewbook and Degree Flyers

LU Online fall 2006 viewbook cover and welcome and degree programs spread
Viewbook cover and opening spread
LU Online viewbook military benefits and financial aid spread
Viewbook interior spread
LU Online viewbook tuition and admissions spread and academic calendar back cover
Viewbook interior spread and back cover
A spread of LU Online graduate and undergraduate degree program flyers
Undergraduate and graduate program flyers
Master of Arts in Professional Counseling flyer, front and back
Graduate program flyer
Bachelor of Science in Nursing, RN to BSN, flyer, front and back
Undergraduate program flyer

LU Online 2006 Calendar

LU Online 2006 wall calendar, January and June pages with campus photography
January and June
LU Online 2006 wall calendar, September and October pages with campus photography
September and October